About Sell Sales
Bringing Experience into Action
I’m Diederik, a proven sales transformation specialist with 25+ years of driving exceptional results for companies across Europe. I help organizations that need immediate sales impact through interim leadership or specialized startup support.
Whether you’re scaling rapidly, facing a sales crisis, or launching into new markets, I deliver the strategic expertise and hands-on leadership to get your sales engine firing on all cylinders.
Interim Sales Management
Immediate leadership when you need it most
Step in as your Interim Sales Director or VP Sales during transitions
Rapidly assess and optimize under performing sales teams
Build scalable sales processes that outlast my engagement
Bridge leadership gaps while you find your permanent hire
I act as part of your leadership team, taking full ownership of sales targets. With structured methods like MEDDICC and Challenger Sales, I quickly stabilize and scale your commercial performance—without the long hiring cycle.
Typical engagement: 3-12 months | Available immediately
Market Entry Support for Startups
Expanding into the Netherlands or Europe? I help overseas startups launch with speed and precision.
– Local GTM strategy and execution
– First customer acquisition
– Onboarding local sales talent
– Legal & compliance navigation (GDPR, EU regs)
– Sales process setup for long-term growth
You don’t need to open an office or hire a full-time team. I provide local leadership on-demand, helping international founders generate traction while minimizing risk and cost. Ideal for US, UK, or APAC tech startups.
Typical engagement: 6-18 months | Available immediately
Why Work With Me?
25+ Years Experience
Proven results in B2B SaaS, IT, and Private Equity-backed growth.
MEDDICC, Challenger Sales, CRM mastery, and structured follow-through.
Embedded Sales Leadership
I operate inside your team—not beside it.
I own the number. I deliver outcomes.
European Sales Expertise
Fluent in Dutch, English, and international business.
Blog Posts
Blogs about Sales
Why Most Sales Teams Plateau — and How to Break Through It
The invisible ceiling in B2B sales Every founder or sales leader who has built a[…]
Mastering sales ratios: Your path to revenue excellence.
In the high-stakes world of B2B sales, the difference between thriving and merely surviving often[…]
Maximizing Revenue Through Data-Driven Sales Efficiency
In today’s competitive marketplace, sales teams are under increasing pressure to deliver consistent, predictable results.[…]
Contact
All about Sales and More
If you need interim sales leadership or want to launch your business in Europe with real traction, let’s connect. I work with tech companies across all growth stages—from startups to scale-ups
Phone: +31 6 420 87 140
Email: diederik@sellsales.com
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